Co-op

ASF worked with Co-operative Funeralcare to understand what was most important to their interior fit out. In keeping with The Co-op’s core values, it was the people and the community.

The interior fit outs had to be welcoming. Some of the clients might be distressed following a recent bereavement and others beginning the careful decision processes for their own funeral plans. ASF needed to create spaces that were truly inviting to make sure clients were comfortable and relaxed.

The Co-op had a substantial number of funeral homes across the UK that needed to be rebranded. This renovation work needed to be done sensitively, aligning the look and feel with the national branding of The Co-operative Group but still ensuring these well-known family run funeral homes fitted into their local communities.

At ASF Bespoke Developments we like to work closely with our clients and learn what is truly important to their business. We are proud to have worked with The Co-op and over this time, we’ve been able to build a partnership based on our shared values of honesty and trust. Getting to know their business has put us in a great position to deliver an interior fit-out solution that really serves the communities they believe in.

Every funeral home facade needed to fit seamlessly with the existing building and the local environment. Our team of experts guided the staff of each funeral home through the individual decisions.

One of the biggest changes we were able to make was in the design and planning of floor space. Our highly-trained experts redesigned the homes to create a real sense of space that would be crucial to giving the homes a calming atmosphere for clients. ASF matched this with a colour palette designed to be relaxing. The muted pastels of the Co-op’s branding were applied thoughtfully to the fit out interior and soft furnishings.

Our professionals really know how important the role of lighting is when creating calming interiors. The ASF refurbishment team selected blinds that provided privacy for the clientele whilst still letting in a natural light that could be controlled, and diffused lighting overhead to soften the interiors. The result was a host of welcoming spaces where The Co-op felt confident they could create a supportive atmosphere for clients.

The Co-op were so happy with our end-to-end fit out service that ASF were announced as Co-op’s Contractor of the Year in 2017.

“The transformation is amazing, the small changes in layout have made a great difference to the feel of the Funeral home. The finish quality is excellent and the new shop-front has improved the appearance immeasurably. ASF and their operatives were attentive and understanding with great attention to detail. ” -- Joanne Wood, Co-op Area Manager