ASF worked with Co-operative Funeralcare to understand what was most important to their interior fit out. In keeping with The Co-op’s core values, it was the people and the community.
The interior fit outs had to be welcoming. Some of the clients might be distressed following a recent bereavement and others beginning the careful decision processes for their own funeral plans. ASF needed to create spaces that were truly inviting to make sure clients were comfortable and relaxed.
The Co-op had a substantial number of funeral homes across the UK that needed to be rebranded. This renovation work needed to be done sensitively, aligning the look and feel with the national branding of The Co-operative Group but still ensuring these well-known family run funeral homes fitted into their local communities.