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About us.

Creating great work together.

Meet ASF.

ASF are an award-winning, Grand-Designs-featured fit out company. For over 20 years, we have been delivering commercial fit outs and refurbishments that help you grow your business

ASF have worked as refurbishment contractors for some of the biggest names delivering office, retail, restaurant and bar fit outs nationwide over the past two decades. All our fit outs are end-to-end and delivered on time by our talented team. But what makes us different is that ASF believe we have to have a deep understanding of every individual business to deliver a great commercial fit out.

Commercial fit out by ASF

The story.

At ASF, we know getting to know you and your company really matters. Decades ago, our founder Andy Fuller started a carpentry apprenticeship where he really cared about creating work that his clients loved. His attention to detail allowed him to specialise in historical buildings, like Leeds Castle. After completing the work on the castle, Andy often visited and saw people enjoying his carpentry. This gave him the idea to start a fit-out company that really thought about how people use the interior layout.

That was over 20 years ago. The company Andy founded was ASF and we quickly became experts in hotel and bar fit outs, working with companies like The Connaught Hotel, Brewers Fayre and All Bar One. We loved fitting out hotel and bar interiors because we got to see our client’s customers making use of the space. But we wanted to keep learning and apply our expertise to new environments.

By that time, ASF had really started to grow and it was the right moment to expand to other sectors. We took on bigger and bigger projects: retail fit outs, government renovations, office interior refurbishments, and bar and restaurant fit outs. We began to deliver larger, nationwide projects and complete construction work in more challenging environments, improving our craftsmanship but always fascinated by the client’s business and how we could help.

Today we are better known as the Fit Out People, specialist commercial refurbishment contractors. We deliver end-to-end commercial fit outs across all sectors but our core values haven’t changed in those twenty years.

Our team are still passionate about creating high-quality work for our clients. That’s why we were picked to build Pobble House from the ground up, an ambitious construction and fit out now used as a guest house. Our project was awarded the RIBA Regional House of the Year and selected for the Top 10 Houses of the Year on Channel 4’s Grand Designs. We couldn’t have done this without a love for delivering great work.

We still believe in building partnerships too. In 2017 ASF won Co-op’s Main Contractor of the Year award. We love every year we’ve spent working with the Co-op. They really share our values of honesty and trust and they always want to create great spaces for their customers and staff.

Whatever your fit out or refurbishment project, we can’t wait to help you make it happen and ASF will always work keeping your business, and your staff or customers, at the very heart of the project.

ASF Bespoke Developments restaurant and bar fit out

ASF values.

ASF know it is the people that make a project. Whether it is our own fit-out team or your customers, staff, landlords and tenants, we want to safeguard everyone involved in our work. We believe in creating safe environments where our staff can perform their best and the users of your finished fit out can be anything from productive to relaxed. To deliver on our health, safety and welfare beliefs, we are:

  • Committed to health and safety, accredited by authorities and always carrying out projects according to the latest legislation.
  • Supporters of Mates in Minds charity, helping to raise awareness of mental health and wellbeing in construction.
  • Signatories of the Gangmasters and Labour Abuse Authority (GLAA), dedicated to sharing information about the industry to stop the exploitation of workers in construction supply chains.


ASF CO OP main contractor of the year 2017 ASF 2015 RIBA Regional Award Winner
Co-op funeralcare fit out

The team.

At ASF, we love learning, doing a job well and seeing clients celebrate. Right from the start, our founder chose the best people in commercial fit outs. Decades later, we still pick people who share our values. They are highly trained and accredited. They are committed to creating great interior design and layouts, seamless project management and high quality finishes, right through to dilapidation. But they all have more than this in common. Our team love:

  • Creating great fit outs using skilled craftsmanship, from intricate carpentry to the final coat of paint.
  • Learning something new, whether that is the latest technical update within construction fit outs or keeping up with new trends in interior design.
  • The final handover to a client, satisfaction in seeing the work done well and knowing that the fit out will make it easier for the client to do their job.
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